Especially in architectural and construction industries the marketing strategies are way behind than most other industries and trades. They mostly rely on public tenders and repeat or referral businesses. Though people related to construction industries consider that the best marketing tool is still the word of mouth, but why can’t we explore more innovative ideas to get the company’s name or the brand name highlighted.
But all the new techniques you opt to try would depend on the budget you have for that purpose. It’s quite obvious that lesser budget would restrict you to have all the marketing weapons. But no matter what the financial plan is, there are a lot of many marketing strategies to choose from, in order to get fast business growth and recognition. Here are a few humble and effective ideas to get started with.
Online Content Marketing
Content marketing is the strategy of attracting and retaining customers by consistent creation and distribution of relevant, notable and valuable contents. Many small companies are benefitted by using online content marketing policy. Your expertise in the business can help you earn extra visibility and produce more work by just passing on beneficial hints and information to the people through the internet. Clients and customers would be more confident about your skill set and experience and would prefer to get their work done by you.
Referrals from existing clients
All big and small construction companies rely on client referrals as a useful means of generating leads and getting new contracts. Good and happy clients are always co-operative and have no issues in recommending your name to other probable customers. So it’s a good idea to encourage them to get more and more referrals by creating different reward programs, like for each new customer sent, offer them a discount percentage on the next work they sign with you.
Cordiality or hospitality packages could be planned for your existing or old clients by organizing some day or evening entertainment or party. You may include even the guests of former clients to a cocktail or a dinner party in a decent hotel. This would surely inspire them to sign up for more new work and bring new clients which in turn would justify your initial investment.
Social media marketing
Social media marketing is one of the most popular ways of promotion in present days. But unfortunately the architectural and construction industry is laying far behind in terms of social media marketing. This could be helpful for you to start it today as you won’t have to face any hard competition or major problems even with the least amount of research and preparation. You all can easily set up some social media accounts by your own and start promoting your respective construction companies.
Photographic records are always very worthy and useful for later reference and memories. So it’s a brilliant idea to click pictures with your client after successful completion of a project and frame them as records or post a copy on your company website for new potential customers to see them. You can even hand over such a photo frame to the client as a gift of honour with your company’s contact details printed on it. This act would definitely make them and others admire your work and contact you for their future requirements.
Marketing is not a very tough job but it definitely requires a lot of patience. If in case you fail in the first place, just keep trying until you find the best and appropriate technique that works for your business.